DIA COLOR – Alkaline Demi-Permanent Gloss Colour
Discover the end of dull hair.
Dia Color is a professional, ammonia-free* demi-permanent gloss colour designed to deliver vibrant results with a gentle touch. Infused with up to 91% naturally derived ingredients, this creamy formula offers up to 70% grey coverage and delivers 3x more shine* for hair that looks healthy, radiant, and full of life.

Key Benefits:

• Up to 70% grey coverage
• 3x more shine* for enhanced vibrancy
• Alkaline technology for up to 1 level of lift, with no ammonia*
• Adds depth, tone, and dimension across all hair types and textures
• A versatile, intermixable shade palette—from cool blondes to rich brunettes
• Ideal For:
• First-time colour clients seeking shine and softness
• Colour refresh and maintenance with minimal commitment
• Clients wanting to blend greys naturally
• Enhancing shine on dull, natural hair

Mixing & Developer Guide:
Use with any Dia Activateur Developer in a 1:1.5 ratio (Colour : Developer). For optimal results:

• 6 vol. – Subtle tone-on-tone deposit
• 9 vol. – Classic tone-on-tone colour and upkeep
• 15 vol. – Maximum tone and grey blending, plus lift up to 1 level

No ammonia, for a more pleasant colour experience

Based on individual shades. Ingredient naturality ranges from 84% to 92%.

Instrumental test vs. previous Dia formula