Pureology Pure Volume Shampoo 266ml

Pureology Pure Volume Shampoo 266ml is a professional shampoo created for flat, fine, colour-treated hair that needs body, movement and a lightweight finish. As the cleansing step in the Pureology Pure Volume range, it addresses the practical needs of colour-treated hair while keeping the finish appropriate for regular salon-supported home care. The formula is built around wheat protein and eucalyptus leaf extract and is paired with an aromatherapy blend of pink grapefruit, wild rose and cedarwood.

Key Features

• Cleanses fine, colour-treated hair while helping create the foundation for fuller-looking body.
• Supports movement and lift without presenting the result as stiff or heavily coated.
• Helps remove excess residue that can leave fine hair looking flat while maintaining colour-care positioning.
• Features wheat protein and eucalyptus leaf extract, selected for the care needs addressed by the Pure Volume range.
• Finished with an aromatherapy blend of pink grapefruit, wild rose and cedarwood.
• Developed for colour-treated hair and formulated within Pureology's vegan professional haircare range.

How To Use

Wet hair thoroughly. Apply a small amount at the scalp and emulsify into a rich lather. Massage through the scalp, then work the lather towards the ends. Rinse thoroughly and repeat if extra cleansing is required. Follow with the appropriate Pureology Pure Volume conditioner or treatment. In case of contact with eyes, rinse immediately.

Suitable For

• People with flat, fine, colour-treated hair that needs body, movement and a lightweight finish.
• Customers building a coordinated Pureology Pure Volume routine around their current hair condition and styling habits.
• Salon retail or home-care use when a shampoo is the appropriate next step in the routine.

Professional Notes

Use this as the cleansing step when the customer's primary concern matches the range focus. Concentrated formulas require only a small amount; increase product gradually rather than over-applying. Follow with a suitable conditioner or treatment, particularly on longer, drier or chemically processed hair.

Specifications

• Brand: Pureology.
• Range: Pure Volume.
• Product type: Shampoo.
• Size: 266mL.
• Primary hair focus: flat, fine, colour-treated hair that needs body, movement and a lightweight finish.